![]() What’s in the AstraZeneca logo? Excitement and Movement AstraZenecaĬovid-19 Vaccine Release Date: Jan 4, 2020 It’s important to note that BioNTech is not the only biotech firm on this list, yet they are the only ones with a tech-oriented logo design which says a lot about the company’s vision and seriousness. The colors are pharmaceutical but the font, the lettering style, and the weight of the font strokes – all of that is technology. What Does The Logo Say?Īs a biotech firm, the company has achieved perfection with this logo. The overall effect is clean and very technical. The broken letters allow the logo to look like the Matrix code. The letters are sleek, minimal, and unfinished. The Tagline: “Be Unique, Treat Individualized” The red shade is a traditional color of health and emergency but the calming blue prevents the pharmaceutical logo from becoming too much and instills a sense of stability and control. The hashing itself represents the communication of mRNA. The process of drug development or a patient’s progress towards health – could be both. The light blue of hashing that slowly becomes a darker blue signifies ‘process’. The company has a vision of relying on mRNA (messenger RNA) technology and that is why we see ‘messenger therapeutics’ written under the hashing. The hash marks underneath go from a light blue to a defined, darker blue. What’s In The Moderna Logo? Strength And Stability The Tagline: “The Digital Biotech Company” Image Source: Drug Discovery and DevelopmentĬovid-19 Vaccine Release Date: Dec 18, 2020 The overall look, especially if you recall the previous medical company logo, is refreshing, cleaner, and clearer. The shades of blue and cyan are confident and commanding. The ribbons in the icon are purposeful and confident. The original pill logo has been opened up to reveal the science at its core: the helix of the DNA. This logo signifies the company’s shift from commerce to science. The titled company name remains in the same style in this new logo. The colors used are blue and cyan – the usual colors for the pharma industry. It has been designed to give the effect of being in motion – an upward motion to be exact. The new Pfizer logo represents the double helix of the DNA structure. The Tagline: “Breakthroughs that change patients’ lives” PfizerĬovid-19 Vaccine Release Date: Dec 14, 2020 Developing brand foundations and a narrative rooted in the consumers’ desires for tranquility and escape, we worked to position Corona as both timeless and timely, nodding to its historic roots while adding freshness that appeals to today’s consumer.While Pfizer may be the only company in this list with a new logo design, every single one of them sports a logo that perfectly encapsulates the core promise made by their company. We started from the ground up, crafting a holistic strategy that outlined the brand’s right to win in emergent culture. To take Corona to the next level, LPK took a three-pronged approach: simplifying the brand for greater impact, amplifying its most distinctive assets and contemporizing to widen its appeal. But as the category has crowded and consumer expectations have shifted, even the iconic Corona brand needed finessing to remain highly relevant. As a light, cerveza-style beer in America’s market of mostly domestic, heavier brews, the brand has always brought something distinctive and alluring to the table-often associated with lively boat rides and lone beach chairs. ![]() When Constellation Brands came to LPK, they were looking to make more of Corona’s equity.
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